Marketing on search engines, mainly represented by natural Search Engine Optimization (SEO) and Search engine advertising (SEA), brings together the most important channels to generate qualitative traffic to your website.
As well as positioning on certain queries on search engine results pages, our team ensures the balance between the targeted query and the content provided. The aim is to optimize the experience of your target market as much as possible throughout their journey in order to maximize your chances of conversion.
One of the objectives of Search Engine Optimization (SEO) is to benefit from the positioning of certain web pages in the results of search engines like Google. Therefore, it’s about working on the quality of the content of your pages and the optimization of numerous elements related to the quality of the pages of a site from the viewpoint of search engines (loading time, security, links, etc.)
- Creating a complete SEO plan for your site
- Optimizing content and media
- Improving connections and page structure
SXO is an acronym for “Search eXperience Optimization”. In order to best respond to web development and its demands, certain campaigns require an approach concerning an experience which is firmly directed at the user. Our team pays particular attention to the quality of navigation offered to the targets of your campaigns.
- Relying on the quality of content
- Optimizing the site and the page positioned in the search query
- Optimizing internal connections / site plan
Paid optimization (SEA) allows you to develop the visibility of your brand and client base as soon the campaign is published. For an agreed budget, you can position advertisements based on targeted keywords in order to be certain of qualitative site traffic.
- Creating and configurating Google Adwords accounts
- Optimizing advertisements and targeted keywords
- Audit, A/B testing & remarketing
The best place to hide a dead body is page 2 of Google search results